Kitchen cabinetmaker Merillat surveyed
new home buyers and analyzed the results using a statistical
clustering program. Four distinct segments of kitchen users emerged:
- Luxury Leaders.
This group wants all the prestige features because social status
is important to them and their kitchen is the star of their home.
Appealing accoutrements include an adjoining office, morning room,
and wine cellar. Luxury Leaders also like appliances that make
entertaining convenient.
- Domestic Dwellers.
This group sees the kitchen as a family gathering place. They
prefer mainstream décor that is low maintenance and able to
withstand heavy use.
- Busy Bees.
Home owners in this segment spend a great deal of time in their
kitchens multi-tasking, doing everything from paying bills to
folding laundry and helping with homework. They appreciate
products that improve efficiency and cut clutter.
- Career Builders.
These are well-educated people who spend more time working than
they do at home. They see their home as an investment and they are
more concerned about resale value than they are about usability.
One feature they do appreciate is a large island, which can
function as a landing zone at the end of the day.
— REALTOR® Magazine Online
|
